Banks are keeping a pretty low profile, but quietly their commitment to the arts is continuing and they are making good business use of it too. HSBC is sponsoring the British Museum’s Indian Summer and on the back of it are commitment not necessarily connected with the BM’s agenda. “Taking inspiration from the Indian Summer season we have developed a series of events and activities that will explore themes of life and work in India as a summer-long celebration of Indian culture” says the bank’s European boss who rejoices in the name of Zed Cama. As well as poster advertising, these cultural activities include business events and forums with the FT, partnerships with Indian business and cultural organisations, and cricket. So the arts really are at the top table now.