| February 4, 2010 8:30 am | to | February 5, 2010 4:30 pm |
Audiences Yorkshire invites you to join us at our next Industry Briefing:
Audiences in Context: Using benchmarking to build your audience intelligence
10.00 – 16.30, Thursday 4 February 2010, Harrogate Theatre
Why benchmark?
ü Put yourself into context – get a true measure of your performance against industry peers on a similar scale
ü Knowledge is power - data from benchmarking can be used to inform marketing strategies and business planning
ü Influence and advocacy - evidence-based data can also help achieve internal ‘buy in’ or help make a case for extra funding or sponsorship
ü Trends and patterns - benchmarking can help you to understand developments in the sector
Whether you’re a large or a small scale organisation, ticketed or non-ticketed, benchmarking can be invaluable to help drive forward your business objectives through both measuring performance internally year on year or benchmarking with your peers.
Join us to explore how benchmarking can benefit your organisation.
Contributors will include:
· Robin Goad, Director of Research, Hitwise UK, Experian
· Miranda Jacobs, Arts Consultant
· Oliver Mantell, Audience Consultancy Manager, Audiences Yorkshire
· Tim Neal, Visitor Insight Executive, National Media Museum and National Railway Museum
As an Audiences Yorkshire Member, you may be able to attend this event for free, to find out please click here
Click here
