Cater to lead UK Theatre
Sebastian Cater is to be the new head of UK Theatre, the membership organisation that represents the performing arts and theatre outside London.
Cater, currently director of marketing at Sadler’s Wells, takes over from Cassie Chadderton in mid-January. UK Theatre represents about 240 theatres, concert halls, dance companies and arts centres in the UK, and supports over 1,400 working in the sector.
UK Theatre president Fiona Allan, who is also chief executive of the Hippopdrome, Birmingham, said of Cater: “His previous experience crosses both the commercial and subsidised theatre sector, giving him a rounded perspective of our industry. His knowledge of marketing, digital strategy and business intelligence systems is coupled with a passion for workforce development and inclusion, very much in line with UK Theatre’s ongoing strategic priorities”.